Manager of Digital Marketing, Designer
My role at the company:
New Accelerate Package Design
Social Media Strategy and Coverage (Over 100K total ORGANIC social network increase)
Website Redesign and development including UX/UI
Promotional Landing pages
The project owner for any digital projects or asset requests from vendors, distributors or internal brand teams ensuring they meet the spec and design requirements and arrive ahead of set deadlines. I am also the owner of digital strategy, execution and content creation for Dymatize Nutrition and sub brands Supreme Protein and Pursuit Rx. Dymatize Nutrition is manufacturer and seller of sports nutrition products distributed in over 50 countries around the world. I was able to expedite the digital growth of the Dymatize brand with innovative digital media strategies that focused on SEO optimization, key influencer networking and demographic targeting to increase organic growth and maximize digital ad expenditures.
Owner of all major digital records for the brands.
Digital properties have received over 8 million page views.
502% increase in Facebook networks
376% increase in Twitter networks
488% increase in Instagram followers
YouTube channel has produced over 440K views (Content produced in-house)
Outlined as the primary objective during hire, Dymatize needed innovative social marketing strategies and asset support to increase sales for a key e-commerce distributor. During my tenure, sales for that distributor have ranked the highest in % growth every year (2012, 2013) culminating in +40% growth in sales in 2013.
Rebuilt and re-launched 3 company websites (both with and without agency)
Successfully built digital and social networks with high conversion targets (Core goals: Relevant fans and growth)
Developed processes and managed content and user path optimizations
Comprehensive SEO optimizations with a special focus on cost effective niche keyword groups
Designed the new Accelerate packaging for Supreme Protein (Best tasting protein bar in the world)
Sports Illustrated Swimsuit advertisment and media support